SaleHoo Review 2026

Finding trustworthy suppliers can feel like hunting for a needle in a haystack. SaleHoo makes this search easier with its extensive directory of over 8,000 verified wholesale and dropshipping suppliers. This New Zealand-based platform has grown significantly since 2005 and now helps more than 100,000 users in the US, UK, Canada, Australia, and other countries.

I’ve tucked into this supplier directory to see if it lives up to its claims. SaleHoo definitely shows promise with access to 2.5 million products across hundreds of categories and a strong 4.2/5 Trustpilot rating. The platform becomes even more attractive to new dropshippers because about 70% of suppliers don’t require minimum orders or setup fees. This review will get into SaleHoo’s supplier directory value for 2025, explore its dropshipping features, and answer the key question: will SaleHoo benefit your business?

What Is SaleHoo?

SaleHoo is an all-in-one eCommerce platform that helps entrepreneurs start, scale, and succeed in their online businesses. Simon Slade and Mark Ling launched it in 2005 after they struggled to find reliable wholesale suppliers with genuine wholesale prices.

My first look at SaleHoo showed me a complete ecosystem for online sellers. The platform helps over 137,000 entrepreneurs find winning products, connect with dependable suppliers, and boost their income. SaleHoo acts as a bridge between ambitious sellers and pre-vetted suppliers in markets worldwide.

SaleHoo’s four core products work together to support everything in eCommerce as of 2025:

1. SaleHoo Directory – Gives access to 8,000+ carefully checked wholesale suppliers, manufacturers, dropshippers, and liquidators that blend with multiple platforms
2. SaleHoo Dropship – A Shopify-connected tool for one-click product imports from AliExpress, automated order fulfillment, and centralized management
3. SaleHoo Market Research – Research tools that show trending products, competition levels, and sales data in marketplaces
4. SaleHoo Educate – Training platform with expert-led video courses and action plans for different business models

SaleHoo’s supplier directory value comes from its strict vetting process. Each supplier goes through a careful review to meet high standards for quality and service. This solves a common headache for dropshippers who worry about unreliable vendors.

Market Research Labs give evidence-based insights about product profitability on Shopify, eBay, and Amazon. These tools help verify product ideas before spending too much money.

SaleHoo ended up serving entrepreneurs of all experience levels. It works great for complete beginners starting their first dropshipping store and 20-year old sellers looking to expand their supplier networks or improve their product research.

How It SaleHoo Works?

SaleHoo offers a simple workflow that makes finding suppliers and researching products easy. The platform gives users two ways to build their eCommerce business right after signing up.

The SaleHoo Directory links entrepreneurs with more than 8,000 verified suppliers around the world. I type keywords and use different filters like supplier type, location, minimum order quantity, and shipping options to find products. This search feature helps me quickly find suppliers that fit my business needs.

SaleHoo Dropship makes things even simpler for Shopify store owners. The tool lets me look for trending products, create import lists, and add items to my Shopify store with just one click. The dashboard helps me track sales and manage shipments once orders start coming in.

Both options give users access to SaleHoo’s research tools. Market Insights and SaleHoo Labs give valuable data about sell-through rates, competition, and price trends on major marketplaces. These tools help verify product ideas before investing resources.

The platform makes talking to suppliers really easy. Phone numbers and email addresses are right there. They added a chat feature recently that lets users talk to suppliers instantly, which makes negotiations much easier.

SaleHoo stands out by optimizing every part of working with suppliers. The platform creates a smooth process from product research to supplier verification and order management. This approach has led 137,000 entrepreneurs to use SaleHoo for their online businesses.

Key Features of SaleHoo

My time learning about SaleHoo has shown me several standout features that make this platform valuable for eCommerce entrepreneurs.

This table highlights the key features of SaleHoo Dropshipping:

The powerful Market Research Lab gives me access to over 2.5 million products with significant data on sell-through rates and competition levels. This research tool helps me identify profitable products in hundreds of categories before competitors can spot them.

The premium Market Insights tool goes beyond simple research by providing 12-month forecasts and detailed trend tracking. A monthly investment of $20 lets me see two years of sales history and product interest trends, which makes spotting seasonal opportunities easier.

The Supplier Finder Service stands out as a remarkable feature. The SaleHoo support team helps me find reliable sources whenever I can’t locate specific products. Their individual-specific assistance saves me countless research hours.

My dropshipping workflow runs smoothly with the one-click Shopify integration. Products import instantly with descriptions, variants, images, and pricing. The platform’s live inventory synchronization updates my store automatically when products become unavailable or prices change on AliExpress.

The filtering capabilities make SaleHoo exceptional. Suppliers can be searched based on location, minimum order quantities, shipping regions, and product categories effectively. The platform’s suppliers require no minimum orders 70% of the time, which makes testing new products risk-free financially.

The active seller community adds tremendous value with over 60,000 forum posts about selling tactics, trends, and supplier recommendations. This collective knowledge combines with SaleHoo’s 24/7 support through chat, email, and phone to create a safety net for businesses.

The easy-to-use dashboard interface brings everything together in one central location where I manage supplier interactions, monitor messages, and track orders.

Inside the SaleHoo Supplier Directory

The SaleHoo supplier directory has changed the game for many ecommerce entrepreneurs, and I can see why. My access to 8,000+ hand-verified suppliers gives me unmatched options to source products from different categories. The carefully selected marketplace helps me avoid shady suppliers and fake products.

8,000+ vetted suppliers explained

I found that the SaleHoo team puts every supplier through a strict verification process. They check business registrations, track records with online sellers, and product details. The directory has wholesalers, dropshippers, manufacturers, and liquidators – which lets me choose based on my business needs. About 70% don’t ask for minimum orders or setup fees, so beginners can test products without much risk.

Filtering by location, MOQ, and category

Finding the right supplier is simple with advanced filters, even with thousands to choose from. The search narrows down quickly with these options:

• Supplier type (dropshipper, wholesaler, manufacturer)
• Geographic location with country-specific flags
• Minimum order quantities (great for budget constraints)
• Shipping regions and worldwide options
• Product categories and keywords

Each supplier’s profile shows detailed information – from their company history and product specialties to business policies and contact details.

Supplier Finder Service: When you can’t find what you need

The Supplier Finder Service makes SaleHoo special when regular searches don’t work. The support team checks their private database of upcoming suppliers whenever I can’t find specific products. This custom help connects me with the right suppliers before they appear in the main directory.

The platform lets me talk to suppliers directly. My SaleHoo inbox manages messages and replies, and I can save promising suppliers to favorites to compare them later.

Product Research Tools: Market Labs and Insights

Product selection can make or break any ecommerce business. That’s why SaleHoo’s research tools have become my secret weapon to find profitable items that sell online.

SaleHoo Labs: Sell-through rates and competition data

SaleHoo Labs tracks over 2.5 million products on major platforms like eBay, Amazon, and AliExpress. My searches in this powerful tool show significant metrics for each product right away. Sell-through rates compare successful listings to the total listings and give me a clear picture of how well items actually sell. To name just one example, I can spot products with sell rates above 30% and make sure I’m picking winners.

Competition levels show up right next to these metrics. This helps me stay away from crowded markets that would be tough to break into as a new seller. My filtered results based on sell-through rates, average prices, and competition levels have led me to find several low-competition products with great profit potential.

Market Insights: 12-month forecasts and trend tracking

Market Insights goes beyond simple metrics and delivers deeper analysis for serious sellers. This premium tool ($20/month with a 7-day free trial) offers detailed data you won’t find anywhere else:

• Two years of product demand history shown through interactive charts
• Data-driven 12-month sales forecasts that help plan inventory
• Seasonality tracking that shows peak selling periods

These forecasts have kept me from putting money into products that would collect dust during off-seasons. Market Insights also provides total news about why trends happen – whether from viral social media, breakthroughs, or moves in lifestyle.

How to use data to confirm product ideas

My strategy to confirm products starts by finding items with 30-70% sell-through rates. I narrow my searches to specific price ranges first, then look at competition levels. During research, I set up saved searches with email alerts that tell me when new opportunities pop up.

SaleHoo’s data takes the guesswork out of product selection. I used to rely on instinct, but now my decisions come from looking at real marketplace performance. The forecasts help me figure out the best timing to list and market seasonal products.

SaleHoo Dropship App for Shopify Users

SaleHoo Dropship is a specialized tool that helps Shopify store owners run their dropshipping operations smoothly. My testing shows the app creates a seamless connection between finding products and selling them in your Shopify store.

One-click product import and automation

I’ve added many AliExpress products to my Shopify store quickly with SaleHoo Dropship. The platform works like an editing station where I can customize products before they go live. The app lets me adjust key details such as:

• Product descriptions and titles
• Pricing structures and profit margins
• Variant options and stock levels
• High-quality product images
• Shipping options and delivery times

The products appear in my store minutes after I click “Upload to Shopify”. This quick process saves me hours compared to adding products by hand.

Inventory and price syncing features

SaleHoo Dropship does more than simple imports – it keeps supplier inventory and my store in perfect sync. During my tests, stock levels stayed accurate as the app updated availability in real-time. The pricing tool maintains my profit margins across all products automatically. My profits stay consistent even when suppliers change their prices.

The main dashboard gives me a detailed view of my business where I track products, supplier messages, and orders in one place. Customer orders show up right in the SaleHoo Dropship tab, so I can fulfill orders from different suppliers without switching between platforms.

Limitations: Shopify-only integration

The Dropship app works with Shopify stores only, unlike the broader SaleHoo Directory. Unfortunately, sellers on WooCommerce, Amazon, eBay, or Wix cannot use these automated features. The platform seems focused on creating the best possible Shopify experience rather than expanding to other platforms.

Recent updates have changed some automation features that previously connected directly with AliExpress. Users now need to process certain supplier orders manually.

SaleHoo Pricing Plans: Which One Should You Choose?

SaleHoo’s pricing structure reveals which plan provides the best value for your business needs. Let me break down each plan to help you make an informed decision.

Directory: $67/year vs $127 lifetime

SaleHoo Directory gives you access to their 8,000+ vetted suppliers through two simple options. The annual access costs $67 and has the supplier directory, Market Research Labs, and member forum access. The lifetime access at $127 gives you permanent access to these same features. The lifetime access proves more valuable for serious entrepreneurs.

Dropship: Basic vs Premium plans

SaleHoo Dropship caters to Shopify stores with tiered options. The Basic plan costs $9/month (billed annually) with 200 monthly product imports and single store connection. The Pro plan runs $49/month annually with 600 product imports, three store connections, and extra perks like concierge supplier research. Your business will benefit from the Pro plan if you manage multiple stores.

Educate and Market Insights add-ons

Market Insights costs $20/month and helps you discover detailed product research capabilities with seasonal trends and two-year sales history. This proves valuable for informed sellers.

SaleHoo Educate courses cost $47 one-time per course (normally $247) and cover specialized topics like “Dropshipping on Shopify” and “Amazon Product Launch”. These courses provide great value compared to their regular price.

Money-back guarantees and refund policies

SaleHoo backs its products with a 60-day money-back guarantee on Directory plans. The Dropship plans come with a 30-day refund period. You can get your refund by emailing support with your receipt number—no questions asked.

Pros and Cons of Using SaleHoo in 2025

Many entrepreneurs have shared their experiences with SaleHoo, showing what works well and what doesn’t when it comes to business success.

Top advantages: vetted suppliers, ease of use, support

The best thing I found about SaleHoo is their strict supplier verification process. Each company goes through detailed background checks before they show up in the directory. This saves research time and keeps you safe from scams. Their clean, accessible interface lets you browse thousands of suppliers without any hassle. The customer support team gets constant praise too – “Their customer support is outstanding” says one verified user. About 70% of suppliers don’t need minimum orders, which lets entrepreneurs test products without risk.

Drawbacks: limited automation, no WooCommerce support

SaleHoo’s Dropship features only work with Shopify stores. Other platforms like WooCommerce and BigCommerce aren’t supported, unlike their competitors. You’ll need to handle most orders manually unless you use their Shopify app. Users sometimes see similar suppliers listed in different categories, which cuts down on real variety. Some supplier details can be outdated too, so you need to double-check before reaching out.

Is SaleHoo worth joining for beginners?

SaleHoo ended up being a great choice for people new to eCommerce. Their checked suppliers, learning materials, and quick support create a safety net that cuts down on common startup mistakes by a lot. New dropshippers really benefit from SaleHoo’s simplified process to find reliable partners and research products that sell well.

My Experience Using SaleHoo for Dropshipping

Dropshipping created amazing opportunities in my business trip. I could run my business without worrying about inventory or warehouse logistics. SaleHoo changed my approach to supplier relationships, which is a vital part of sustainable business growth.

My account setup took just five minutes. The supplier directory became my next stop. Their search filters made it easy to sort by location, category, and shipping time. The supplier communication exceeded my expectations – most got back to me within 24-48 hours. Some even reached out proactively.

The supplier profiles looked genuine and detailed. They included direct contact details, shipping information, and often showed warehouse locations or product images. The option to filter US and UK-based suppliers helped me avoid long delivery times from international shipping.

SaleHoo made everything clear for someone like me who started with limited experience. Their Insights tool provided clear direction about finding profitable products, which removed much of the original uncertainty.

These days, I value having pre-vetted suppliers instead of taking chances with unknown partners. The platform streamlined my dropshipping operations. Finding reliable suppliers became simple, and it saved me countless hours I would have spent doing research on my own.

Who Should Use SaleHoo (And Who Shouldn’t)

SaleHoo delivers real value to certain online sellers, though it’s not the right fit for every business model. My extensive testing revealed clear patterns about who succeeds with this platform.

New ecommerce entrepreneurs will love SaleHoo’s network of pre-vetted suppliers. The platform removes the guesswork of finding reliable suppliers, which helps new dropshippers sleep better at night. Shopify store owners get extra perks through direct integration with SaleHoo Dropship.

SaleHoo’s market research tools are perfect for sellers who need solid data. Most suppliers don’t require minimum orders, making it ideal for sellers on a budget. The platform’s verification system gives peace of mind to anyone worried about supplier legitimacy.

Businesses with strong supplier relationships might not see much extra value here. Users of WooCommerce, BigCommerce, or other platforms will run into issues with SaleHoo Dropship. Sellers moving large volumes might need more advanced automation than SaleHoo can provide.

Amazon FBA-focused sellers should look for tools with better Amazon features. Entrepreneurs need additional resources beyond SaleHoo if they want to build white-label or private-label products.

SaleHoo works best for sellers who care more about reliable suppliers than automated processes. My advice? Look at your business model, platform choices, and growth plans before you decide if SaleHoo fits your online store’s needs.

Alternatives to SaleHoo

SaleHoo’s ecosystem has several worthy alternatives for dropshipping and wholesale sourcing.

My research shows Worldwide Brands costs $299 for lifetime access (or $99 down payment plan) while SaleHoo’s lifetime option is more affordable at $127. Spocket’s network of US and EU-based suppliers ships much faster than traditional AliExpress-based dropshipping.

AutoDS excels at automation. Sellers can import listings from multiple sources and track price changes automatically. Doba combines products from many suppliers in one portal where users filter items by category, price, or supplier rating.

Shopify users who aren’t sure about SaleHoo can try Oberlo. It works like SaleHoo but doesn’t have a complete supplier directory. Wholesale2B matches SaleHoo’s platform integration and offers millions of products in all categories with automatic inventory updates.

Small business owners can save money with free eCommerce platforms like WooCommerce, OpenCart, or Magento Open Source. These platforms work reliably without subscription costs.

Alibaba helps connect directly with manufacturers, though it lacks SaleHoo’s supplier vetting processes. Each platform has its strengths that work best based on your business size, technical skills, and specific dropshipping needs.

• Also read: Explore our eCommerce SEO Plan

Final Verdict: Do I Recommend SaleHoo?

I’ve reached my verdict after really understanding what SaleHoo offers from every angle. SaleHoo delivers exceptional value through its vetted supplier network and easy-to-use interface.

SaleHoo’s greatest strength lies in its reliability. The platform verifies all suppliers rigorously before listing them in the directory. This protects users from scams and ensures legitimate business collaborations. Their customer service team stands out – users often call them “ridiculously helpful” with their 24/7 availability via chat and email.

The platform’s money-back guarantee builds real confidence – 60 days for the Directory and 30 days for Dropship. This risk-free approach demonstrates their faith in service quality.

The platform isn’t magical – it gives you tools and connections but you’ll need to put in the work. Some users have built “seven figure dropshipping businesses”, but your results depend on how well you implement your strategy.

New sellers and careful entrepreneurs who value reliable suppliers, structured tools, and learning resources will find SaleHoo most beneficial. The platform might have limitations for experienced sellers who need full automation across multiple marketplaces.

Based on the pre-vetted suppliers, quick-response support team, detailed training resources, and fair pricing, I recommend SaleHoo to anyone looking to start or grow an eCommerce business in 2025.

Conclusion

I tested SaleHoo extensively and it brings real value to eCommerce entrepreneurs in 2025. The platform’s strict supplier verification process saves countless hours of research and protects you from potential scams.

SaleHoo shines with its easy-to-use interface, round-the-clock support team, and complete product research tools. The pricing is flexible too. You’ll find the $127 lifetime directory access quite economical if you’re serious about selling.

New sellers will love that 70% of suppliers don’t need minimum orders. This lets you test products without risk before scaling up. SaleHoo Dropship’s one-click Shopify integration makes life easier for store owners. WooCommerce users should look elsewhere due to compatibility issues.

The platform tackles dropshipping’s biggest challenge – finding trustworthy suppliers. Market Insights tools give you an edge by spotting profitable products with good sell-through rates and manageable competition.

Some drawbacks exist. The platform lacks automation features compared to rivals and the Dropship app works only with Shopify. In spite of that, these small issues don’t overshadow SaleHoo’s main strengths.

My experience with dropshipping tells me SaleHoo’s mix of reliable suppliers, informed research tools, and helpful community are the foundations for eCommerce success. The platform offers a solid path to sustainable growth in 2025’s competitive market, whether you’re starting out or expanding your supplier network.

SaleHoo Dropshipping FAQs

Q1. Is dropshipping still a viable business model in 2025? 

Yes, dropshipping remains a viable business model in 2025. It offers low startup costs and reduced risk compared to traditional retail, making it an attractive option for both new and established eCommerce entrepreneurs. However, success depends on factors like niche selection, marketing strategy, and dedication to the business.

Q2. How reliable is SaleHoo as a supplier directory? 

SaleHoo is highly reliable as a supplier directory. It features over 8,000 pre-screened and verified legitimate sellers, ensuring users can find trustworthy partners for their businesses. With a large satisfied user base and strict vetting processes, SaleHoo has established itself as a reputable platform in the eCommerce industry.

Q3. What sets SaleHoo apart from other dropshipping platforms? 

SaleHoo distinguishes itself through its extensive directory of vetted suppliers, user-friendly interface, and comprehensive product research tools. It also offers excellent customer support, educational resources, and a supportive community. These features make it particularly valuable for beginners and those prioritizing supplier reliability.

Q4. Can SaleHoo integrate with different eCommerce platforms? 

SaleHoo’s Dropship functionality is primarily designed for Shopify stores, offering seamless integration and automated features. However, the supplier directory and research tools can be used regardless of your chosen eCommerce platform. Users of other platforms like WooCommerce may need to explore additional solutions for full integration.

Q5. What are the potential earnings for a successful dropshipper using SaleHoo? 

Earnings in dropshipping can vary widely based on factors such as niche, product selection, marketing efforts, and business management. While some successful dropshippers report monthly earnings in the six-figure range, it’s important to note that such results are not typical and require significant effort and strategy. SaleHoo provides tools and resources to help maximize your potential, but ultimate success depends on individual implementation.